Analytics
The organization dashboard and the event's Overview, Sales, and Attendance tabs — date ranges, comparisons, benchmark events, and auto-generated insights.
Bookitive answers "how are we doing?" at two zoom levels: the organization dashboard across every event, and each event's own Overview / Sales / Attendance tabs. Both read from live data — the numbers you see are the numbers right now.
The organization dashboard
The organization home (Dashboard) is mission control:
- Attention rows — the things that need you today: paused sales, orders held for review, reservations expiring within 48 hours, refunds queued, a missing billing profile, an overdue invoice.
- Windowed KPIs — revenue, tickets, and orders across the chosen range, with a revenue-over-time chart. Reserved sits alongside them but reflects the current state — seats held by unpaid reservations right now — so it doesn't move with the date range.
- Per-event pulse — each event's live occupancy and lifetime revenue, plus the newest orders across all events.
It's where you start the day; the event tabs are where you dig in.
The event dashboard tabs
Inside an event, a shared control bar sits above three tabs:
- A date range picker, and
- Compare to — Previous period, Previous year, or a specific benchmark event you search for. The comparison is remembered per event, so your "vs last year" view is one click every time.
The three tabs:
- Overview — the headline KPIs, revenue chart, alerts, recent orders, and the sales-by-ticket-type breakdown.
- Sales — the full revenue story: funnel, per-type and per-phase splits, discounts, recovery emails, pace.
- Attendance — the door: arrivals, no-shows, and scanner throughput.
The Overview tab
The event's front page. Net revenue — gross takings minus refunds — is the headline money number, shown against a global benchmark bar that places this event among your others at a glance. Below it: the revenue chart, alerts, recent orders, and the sales-by-ticket-type breakdown.
The occupancy card leads with seating coverage — seated tickets sold against the total seats on your seat map, so it answers "how full is the room?" honestly and ignores standing capacity and general-admission headroom. A Seats / Full toggle switches to the whole-room number (seats plus standing) when you want it. Events with no seats at all fall back to that full-room figure.
Sales by ticket type counts active (paid) units — not pending reservations — and measures each seated type against the capacity drawn from its seat map.
Throughout the dashboards, sold means currently active: valid tickets on orders that are paid right now. Cancel a paid order or revoke a single ticket and it drops back out of every count — tickets sold, revenue, the sales curve, the per-type splits — even on a day that's already past. (Unpaid reservations never counted in the first place.)
Insights that read the data for you
Across the dashboards, Bookitive surfaces plain-language insights computed from your own numbers — no AI, just arithmetic you'd otherwise do by hand:
- Sold 64 % of capacity (320 of 500 tickets).
- At the current sales pace you'll sell out around 11 Aug 2026. (Or: …won't sell out before it starts.) No projection shows in the first few days of a sale, when there's too little pace to trust.
- In the last 7 days you made 48,000 Kč, 20 % more than the week before.
- 12 % of valid tickets were never scanned at the door.
And the charts annotate themselves — the highest daily revenue so far, an unusually high day, a gap of days without sales — pinned on the timeline so a pattern never hides in the noise.
Related
Audit log
An append-only record of every management action — who did what, when, and from where — with filters, search, and a note on what counts as auditable.
Sales analytics
The Sales tab — KPIs, the revenue timeline with phase and discount markers, the order funnel, per-type and per-phase breakdowns, discounts, recovery, and pace.