Campaigns

AI-drafted sponsor outreach — create a campaign, import or attach recipients, review per-recipient drafts, tune the prompt, and send gradually from your mailbox.

A campaign is event-scoped AI outreach: gather a list of prospects, let the AI write a personal email to each (not a mail merge — it reads their website and your history), review and edit, then send gradually from your own mailbox. Campaigns live under an event's Sponsors → Campaigns.

Creating a campaign

Create a campaign with a name, an optional template (which seeds its prompt and handoff email), a sign as name, and a handoff email — where interested replies are forwarded so a human can close the deal. A guided setup wizard walks the first one: add sponsors → set the message → connect a mailbox → review.

The workroom

Open a campaign and you're in the workroom, organized by stage — Recipients → Drafts → Sending → Replies — with a live counter ("40 recipients · 22 drafts ready · 12 sent · 3 replied"). Here's the flow:

Add recipients

Add from book to pick existing sponsors, or Import CSV for a fresh list. The CSV needs company and email (required); optional columns include contact person, website, VIP, notes, and donation history — and rows carrying donation history are treated as an established relationship automatically. You choose the contact type for imported rows: established relationship, or cold (no prior relationship).

Let the AI draft

Each recipient gets a personal draft — the pipeline moves it from Waiting for AI → Generating… → Draft ready (or Generation failed, which you can regenerate). The AI reads the company's website and the campaign prompt to write something specific, not generic.

Review and edit

Open any draft to read and edit its subject and body. Keep the {{SENDER_NAME}} token — it becomes the sender's name at send time. Regenerate individual drafts you don't like.

Tune the prompt

The campaign prompt is the instructions the AI writes from. Edit it and insert variables — company name, contact person, donation history, event info, organizer, company website text — so every generation has the right raw material. Load default or load from template to start from a known-good prompt.

Send

Queue sending delivers the ready drafts — "emails go out one by one with random 1–3 minute gaps inside a daily window", from your chosen mailbox. Set the percentage of ready drafts to send and the daily hour window; suppressed addresses are skipped automatically, and cold contacts are excluded from bulk — you must open each cold draft and send it individually.

Replies

When a mailbox has IMAP reading enabled, replies are matched back to the recipient and classified: Interested, Declined, or Needs a look. Every reply except a clear Declined is forwarded to the campaign's handoff email — Interested, Needs a look, and positive-with-opt-out replies alike — so a person closes the deal; the AI finds willingness, humans finish the relationship.

Housekeeping

Unqueue / Retry a send, Remove a recipient (the sponsor stays in the book), Archive a campaign (hidden, nothing more sends, restorable), or Delete it (recipients and drafts go; sent emails and the book are untouched).

The cold-contact rule isn't a limitation, it's the law: under Czech commercial-communication rules (§ 7 of Act 480/2004), you may bulk-mail people you have a relationship with, but cold prospects require an individual, deliberate act — hence the one-by-one send. The distinction is built into the product so compliance isn't left to memory. See Sending & compliance.